About

The Founder

NAIBE was founded by Natasa Ornella Herak, a Croatian footwear designer with more than 25 years of international experience.

Her career began when she co-founded MIRAKUL, an award-winning handmade footwear brand featured in Croatian and Italian ELLE, Croatian fashion weeks and selected boutiques - including Milan’s Via della Spiga. She later co-founded Z_Code_Z, a footwear brand sold internationally through ASOS.

Now based in Nigeria, Natasa lives and works between Nigeria, Croatia and China. Her love of colour, vibrant living and unapologetic individuality shapes everything she creates. After spending much of her career within China’s footwear industry, developing collections for international companies and well-known high-street brands, she created NAIBE as her most personal expression of experience, instinct and imagination.

About

The Brand

NAIBE was born from a life lived between Croatia, Nigeria and China - three worlds connected by creativity, courage and a love of individuality.

Dreamed in Croatia, shaped by the energy of Nigeria and brought to life through decades of footwear experience in China, NAIBE creates distinctive footwear, bags and limited-edition fashion pieces for women who value individuality.

NAIBE is for women who choose for themselves. Women who dress to feel special, create their own trends and value pieces with personality - pieces they will love today and keep for years.

Because NAIBE is not simply about what you wear. It is about how you feel when you wear it.

If you can see it in your mind, you can hold it in your hands.

NAIBE Rules

1. Dream big.
2. Wear what makes you feel special, beautiful and comfortable.
3. Create your own trends. They will always serve you better.
4. Choose timeless pieces—the ones worth passing on.
5. Dress for yourself. Every single day.